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| Contents of Web Site 101 Part I - On Establishing a Web Presence |
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| Why should I
establish a Web presence? How is a Web presence similar to traditional advertising? |
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| Although your Web presence may be visited by people from all parts of the civilized world, an appreciable amount of them will live in your local area. Providing a Web site for these potential customers that is interesting, attractive and informative will do much to convince them that they should visit your location in person. It is also ideal for showing your menus, directions to your door, and even making reservations for the more advanced sites. | ||
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A professional Web presence is an online, interactive 24 hours a day brochure and sales tool for your firm that will enhance the image and appeal of your organization as well as the products or services that you provide. The Web presence will improve client relations, help you acquire valuable business contacts, acts as a "always open" shop and can even serve as a forum where your existing clients, employees or even strangers can share information amongst each other. Adding services to your presence such as an HTML version of your future newsletters and press releases can allow potential clients to have instant access into your firm's philosophy and character. It provides a great digital library that can be accessed from anywhere in the world by clients and employees alike. | |
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| A Web presence is much like a radio, print, and television combined. Similar rules apply to this form of advertisement in that your goal is to determine your target audience and make a lasting impression on them. However, traditionally speaking, it is possible to make a poorly conceived advertisement work for you as long as you saturate the medium being used. This is not the case on the World Wide Web - if you're site is obtrusive, poorly designed, takes too long to load or is just plain bad then people will simply click on their BACK button and may never return. | ||
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